Developing a full digital strategy requires an excellent knowledge and mastery of the tools but also a very good understanding of the audiences. For more than 5 years, social media have been part of my daily life in a professional way. Over the years I have contributed to digital development in fields as varied as high level sport, jewellery, beauty and industry. I would like to make the following points:
- Identification of challenges
- Elaboration of a media plan
- Community management
- Development of a publication calendar
- Analysis of statistics
- Strategic recommendations
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