Web content

Web copywriting consists in producing and managing written content for different media: blog, website, social networks. Each content has its own rules in order to be optimized, here are some key steps (which may vary depending on the project):

  • Study of the subject, research and verification of information
  • Rewriting or adapting content for a different medium
  • Use of keywords for SEO to meet Google’s requirements
  • Highlight the content by choosing adapted visuals